Dairy - New Product of the Year Application Form

Provide as much information as possible and the reasoning behind the new product innovation.

Please provide any information about the formulation of the product - and how it meets your customer's needs and aspirations

What was the idea behind the new product innovation? Is the product first-to-market in your market? What makes your product unique from the competition?

Provide any unique processing technologies used in the new product. Is the process technology and unique to your industry in the region? If it is not new, are there any modifications you have made to the process, that are unique to your product in the region? Does your product make use of unique ingredient(s) not used before in your industry in the region

Packaging is key to new product development, while sustainability is a key attribute that is being focused on by the food industry. Meeting consumer needs: How does the new product's package meet new market and consumer needs for convenience and on-the-go trends? Does your new product have any unique labeling and branding that resonates with current consumer needs? What is the target market, and how have you positioned the product in the marketplace to meet its targeted consumer market? Sustainability: To what extent does the packaging meet sustainability goals of the company and the environment?

Explain in detail how the new product meets the need by consumers for healthier, more nutritious and wholesome dairy products. Is the product targeting a specific consumer market, and how does the product differ with similar products in the marketplace in its nutritional profile?

To what extent does the product meet its target customers’ value aspirations?